1. Introduction

Tayu AB ("Tayu", "we", "us", "our") operates a loyalty and analytics platform using QR codes for customer behavior tracking and rewards. We are based in Sweden at: Tayu AB, Sweden, Malmö 214 33

2. Purpose

We comply with the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other relevant data protection laws. This Privacy Policy explains how we collect, use, share, and safeguard personal data.

3. Personal Data We Collect

• Contact and Account Info: name, email, phone number (B2B)
• Transactional Data: loyalty points, purchases, redemption history
• Technical and Usage Data: IP address, device and browser info, cookies, behavior and interaction data

4. How We Collect Data

• Directly via forms, sign-ups, and account creation
• Automatically through cookies, tracking pixels, and analytics tools
• From Partners such as payment and logistics providers

5. Legal Basis for Processing

• Performance of a contract
• Consent (for marketing and tracking, where required)
• Legitimate interest (to improve service and ensure security)
• Legal obligations

6. Use of Personal Data

• Provide and optimize services
• Communicate with you and respond to inquiries
• Send marketing messages (you can opt out anytime)
• Monitor performance and secure the platform

7. Cookies and Tracking

• We use session and persistent cookies for:
• Site functionality
• Analytics and performance monitoring
• You can disable cookies via browser settings. For more details, see our Cookie Policy.

8. Data Sharing

• We only share data when necessary with:
• Payment processors (e.g., Stripe)
• Analytics providers (e.g., Google Analytics)
• Logistics providers, if relevant
• Authorities, when legally required
• All partners are required to comply with data protection laws.

9. Data Security and Retention

• Data is encrypted during transfer and storage
• Access is restricted through firewalls and authentication controls
• Data is retained only as long as necessary for service delivery, legal compliance, or customer support (typically no longer than 24 months unless otherwise specified)

10. Your Rights

• Under GDPR and CCPA, you have the right to:
• Access, correct, or delete your data
• Restrict or object to processing
• Withdraw consent
• Lodge a complaint with your national data authority or email us at contact@tayu.app

11. International Transfers

Data transferred outside the EU is protected by standard contractual clauses or equivalent legal safeguards.

12. Updates to this Policy

We review and update this policy at least annually. Any significant changes will be communicated via email or website notice.

1. Acceptance of Terms

By using the Tayu platform, you ("Customer") agree to these Terms and Conditions.

2. Services

We provide a subscription-based loyalty and analytics platform. Features, pricing, and service scope may change over time with notice.

3. User Accounts

• A valid account is required for access
• You are responsible for safeguarding your login credentials
• Any unauthorized or illegal use may result in suspension or termination
• Notify us immediately of any security breach

4. Subscription and Billing

• Fees are billed according to your subscription order
• Subscriptions renew automatically unless cancelled with at least 30 days’ notice
• No refunds unless specifically stated in your order agreement
• Billing terms are outlined in your subscription documentation

5. Intellectual Property

• All platform software, content, and branding are owned by Tayu
• You receive a non-exclusive, non-transferable license to use the service
• Reverse engineering, sublicensing, or redistribution is strictly prohibited
• All trademarks remain the property of Tayu AB

6. Limitation of Liability

• To the extent permitted by law:
• Tayu is not liable for indirect, incidental, or consequential damages
• Liability is limited to fees paid by you in the 12 months prior to any claim
• This does not limit liability for gross negligence or willful misconduct

7. No Warranty

Services are provided "as is" without warranty of any kind. We aim for reliability but do not guarantee uptime or uninterrupted access.

8. Termination

• Either party may terminate with 30 days’ written notice
• Tayu may terminate immediately if you breach these terms
• Upon termination, your access is revoked and data may be deleted after 30 days

9. Compliance and Export Control

You must comply with all applicable export laws related to software and data transfer.

10. Governing Law and Dispute Resolution

• These Terms are governed by the laws of Sweden
• Disputes shall be resolved in the courts of Malmö, Sweden

11. Force Majeure

Tayu is not liable for delays or failures caused by events outside our control (e.g., natural disasters, wars, infrastructure failures)

If you have any questions, please contact us at contact@tayu.app